"You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?"
~ Noel Peebles
Great businesses are born from great ideas or a unique product. After all, it's not much of business if there is nothing to sell. But contrary to what you may believe, good marketing doesn't start with goods and services. It begins with customers - the people who want or need your product and will actually buy it. Great marketers succeed, not because they know how to sell products, but because they know how to sell products to people.
Nearly every type of business or industry employs marketing professionals. With the increasing popularity of online marketing, businesses and consumers find it easier than ever to make informed purchasing decisions. As a result, marketing professionals must work to stay ahead of the curve to develop efficient, effective ways to reach their customers, expand their markets and deliver persuasive communication.
Most individuals currently working in the marketing field have at least an associate degree, although earning a bachelor's degree can lead to higher paying employment opportunities with titles like marketing manager or director. Those holding a master's degree or MBA with a marketing focus may advance even higher.
Students will learn the fundamental principles of business as well as more specialized topics like: